Golden Drum - Gold - Health & Wellness

Golden Drum - Silver - C. Engagement

Golden Drum - Bronze - A. Industry Craft Drum, Illustration

Creative idea

To address a crisis defined by low donation rates, high accident fatalities, and deep cultural taboo, we launched #FearlessDonors in partnership with Romania’s National Transplant Agency. We reframed a cruel stereotype — bikers mocked as “organ donors” — into a powerful movement for life. The creative idea merged biker iconography with organ symbolism, transforming stigma into pride across posters, apparel, and media activations. By aligning with an official institution, we gave the campaign credibility, while the biker community gave it voice. The result was a fearless manifesto that turned silence into dialogue and a national stigma into a call to save lives.

We created a visual language that would directly speak and engage one of the strongest, boldest communities in the country: bikers. We crafted a design language built on biker iconography: flames, thunder, bold lettering, organs reimagined as emblems of pride. Each illustration fused underground aesthetics with life-saving symbolism, turning most transplanted organs into heroic crests. The logo “Fearless Donors” functioned as a badge, reclaiming the insult and rebranding it as courage. Copy and visuals worked as one: provocative lines paired with rebellious designs to spark attention and respect. The system allowed for endless adaptability across mediums — an instantly recognizable identity that empowered motorcyclists to proudly spread the message.

Results

The campaign was launched in a major music festival gathering bikers from all over the country, with over +50.000 participants, and it quickly made the evening news. In just 2 weeks from the campaign launch, #Fearless Donors became a nationwide conversation subject.

3M+ reach 

+300% share of voice growth 

93% coverage of all conversations nationwide 

A new clarified procedure promoted nationwide by the National Union of Public Notaries

Brand name: National Transplant Agency of Romania
Agency: AIN'T Milan
Production company: Studio Set Film
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Art director: Adrian Iota / Grafic Skull
Copywriter: Jorg Riommi, Ruxandra Papuc
Designer: Adrian Iota / Grafic Skull
Account director: Ivanna Skulska-Lowe, Laura Moisa
Illustrator: Adrian Iota / Grafic Skull

Web address: https:/transplant.ro/

"The demand is higher than the supply" isn't something we were used to seeing in an OLX brief. But since there's a first for everything, Romanians weren't selling enough spare auto parts online. Weird problem, simple answer: it was time to remind folks that, while some things you should always keep around (hoard?), auto parts need to be sold to those who have genuine use for them.

“Nasul Cavalerului”

Un roșu curajos, cu spirit de montagnard, care, după ce-l inspiri, te va transporta imediat pe malul unui lac de munte din Corsica. Odată ajuns acolo, trebuie doar să ai grijă la mistreți. Adică să te hotărăști dacă vrei friptură sau salam, pentru că vinul nostru face masă bună cu ambele.

“Nasul Contesei”

Rosé-ul care, imediat ce l-ai inspirat, te va face să te simți cu picioarele în nisip, privind marea prin ochelarii de soare fumurii și luând în plin briza de pe Cote D’Azur, în timp ce lângă tine câțiva pescăruși se ceartă. Cel mai probabil, în franceză.

“Nasul Maestrului”

Un alb sofisticat care, odată inspirat, te plimbă ușor-ușor prin colinele din Dealu Mare, te oprește puțin prin vie, să simți forfota culesului, și apoi te lasă să te odihnești puțini la crama-chateau. Și, dacă tot ai ajuns acolo, stai la o tacla și la un pahar cu un maestru în ale vinului. Dacă ai noroc, chiar cu cel de pe etichetă.

Animation made by: Mad.Animator

Effie - Silver

Private healthcare network Regina Maria has always led with its doctor-patient connections and the trust that builds in the most crucial of moments. For the continuation of their ”You are stronger than you think” campaign, they wanted this ethos to reach a new level of emotional. We decided to showcase this by taking people through the rollercoaster that takes over patients' minds when they reach an apparent impasse.

Effie - Bronze

In 2021, the Bucharest National Opera celebrated its 100th year of existence. Aside from a spectacular centennial gala, the Opera was in dire need of fresher audience. The spectacle, the costumes, the music - the job was halfway done. We just needed to fill the seats with new faces. Which is why, in order to set up the future, we dug up some of the most memorable stories from the past and turned them into content.

The seats themselves also got some love, with custom designed covers inspired by some of the most beloved operas in history.

Illustrations for Telekom - Suna Mosu’ project

A Work from Home program for several Santa Clauses, where it has hired elderly people who in other years wore Santa's clothes and who are now unemployed.

VIN SEC BUN

Design & naming for the wine brand launched by comedians Viorel Dragu & Dan Frînculescu.

Made it to a museum!

My work goes to New York to become part of Poster House's Museum permanent collection as expression of the contemporary poster. Thank you for this unexpected accolade!

Read more here: Reviztabiz.ro

Cannes Lions - shortlist in Media - Use of Mobile

Golden Drum - 2 X Gold, 5 X Silver

Storytime – Read interactive stories to your child, from wherever you are

Storytime is an interactive app through which any parent can become the favourite storyteller of children, from afar

· Through a simple video call, you pick stories to read to the little ones

· Transform yourself in all the magical characters, one by one, with the help of the special filters and voice modulations

· Enjoy each special effect included in the stories, like: vibrations, sounds which seem very real or light shows inspired by the fairytale realm.

Did you get to the end and your child is still awake? Try a new story.

Cannes Lions - Silver, 3 X Bronze

Eurobest - Gold, Silver, Bronze

One Show - Merit

Golden Drum - 2 X Gold

Effie - Bronze

Internetics Digital Awards - Gold, Silver

Luerzer's Archive no.3 - 2017 - Digital

Top 3 ADC Romania

Mr. Bear Driver (Plimba Ursul in Romanian) is a kids' game we developed for FIA (the International Automobile Federation) and the Automobile Club of Romania. 

The game quickly became a success with kids, getting  to No. 1 in Romanian app-stores. But there was one detail we didn't mention to their parents: when played in a moving vehicle, the game connects to GPS and Google Maps and whenever the legal speed is exceeded, the in-game character, Mr Bear, asks kids to tell the drivers  to slow down. If drivers don't comply, the kids lose points and the game eventually ends in a crash. 

You can download the game from the official website by clicking here.

Cannes Lions - Bronze

Golden Drum - 2 x Silver

There’s only Burger King restaurant in Romania, placed inside the Bucharest International Airport, after the security checkpoint.

For Romanian Whopper fans, that’s really a bummer. They can only feast on their favourite flame-grilled burger when they fly out of the country. Also, being in the airport, it’s priced as a gourmet dish. Double bummer.

We gave BK fans a helping hand, so they can hack into the airport and get to the Whopper without leaving Romanian soil.

Check out the video.

And here’s the website: whoppernoshow.com

Golden Drum - Silver

FIBRA Awards - Bronze

Romanian automobile maker Dacia is the traditional sponsor of the biggest book fair in the country, Gaudeamus. 

For the 2015 edition, we got the client to reinvent their own book that almost nobody ever reads (unless they're in trouble): the user's manual. 

Together with a team of writers and designers, we transformed the jargon-filled manual in a mix of poetry, prose and illustrations. 

The newly created handbook still covers all essential technical chapters found in the original manual, but finally makes them fun and enticing to read. 

The book became the highlight of the 2015 Gaudeamus book fair edition, reinforcing Dacia as one of Romania's main supporter of quality literature. 

Golden Drum - Silver

Internetics Digital Awards - 2 x Silver

For French car maker Renault, pedestrian safety is a lifelong commitment. Eight cars out from their current range scored a maximum of 5 stars at the EuroNCAP safety tests.

Together with Renault, we launched a product aimed for the safety of the tiniest pedestrians.

“Doodle Mats” are the first play rugs featuring real streets from the kids’ neighbourhoods, taken straight from Google Maps.

Now little ones can learn about road safety while doing what they’re best at: playing.

Check out the case film.

Effie - Bronze

FIBRA - Silver, Bronze

Internetics Digital Awards - 3 X Best in category

Lots of people complain about Romanian cities being dull oceans of grey.  An entitled opinion, especially if one doesn't move their butt around and switch to discovery mode. 

Pegas proved this wrong by letting the people decide the official colours of their new bike collection. Via an app which allowed them to pick and name the most memorable colours from their cities, transforming the urban landscape in an endless palette. They could also order a Pegas bike in their app-picked custom colour, right away. 

Point made.  There are urban colours in Romania, now also roaming the streets painted on shiny new bikes. 

See the video for how this works. 

Artwork for MullenLowe Romania,

FFIR - Râşnov Film and History Festival campaign.

The story of our "almost" Luerzer's Archive Cover, "...one that would have been the first cover in the magazine's 34-year history to come from Romania".

Read the official story here:

https:luerzersarchive.com

ACR - MR. BEAR DRIVER

A games app for kids linked to the real-time (excess) driving speed of their parents. The aim is to get a bear across the street safely. If the parent is speeding and does not slow down, this results in a crash and the kid loses the game, thus encouraging the child to intervene and have a regulating influence on its parents’ driving style.

Eduardo Marques: “I have a daughter, and I know how much kids love playing on their tablets or on their phones during car rides. I also know how, these days, kids deliver important messages about health and safety – they are always trying to call our attention to some cause! That’s why this idea is so interesting to me, and a lot of fun for the children. The way it integrates the message into the game and the final target (parents driving) is great!”

F.O.C.

Flacarile Omoara Copii / Flames kill children

22,500 fires have occurred in households and dwellings in Romania since 2010. More serious, however, is that on average one child per week falls victim.

FIBRA Awards - 2 X Gold

Dacia is the biggest Romanian car brand, gone international in recent years. And also, a traditional sponsor of the national culture scene. For their presence at the Gaudeamus Book Fair in Bucharest, we created the first car fresheners which allow people to listen to literature, while also enjoying its perfume. 

This 2016 campaign repositioned energy provider Enel in Romania. It inspires people to take advantage of the new positive vibe in Romania. With a little help from the simplicity of Enel's energy services. 

This is what happens when you go do a stand-up show at a client’s Christmas party and right after he briefs you for a film campaign 2.0. We had tons of fun producing this film starring Cosmin Nedelcu - Micutzu.

Writing - Dan Frinculescu
Art Direction - agi - Adrian Iota
Director - HYPNO
Production - 2029 PRODUCTION

Sound editing & mix - Andrei Tatu @AdSound Studio

This is what happens when you go do a stand-up show at a client’s Christmas party and right after he briefs you for a film campaign 1.0. We had tons of fun producing these 4 films starring original bad boy Serban Pavlu.

Writing - Dan Frinculescu
Art Direction - agi - Adrian Iota
Director - HYPNO
Production - 2029 PRODUCTION

Sound editing & mix - Andrei Tatu @AdSound Studio

Effie - Bronze

With the eMAG app you get whatever you want, when you want. Wherever you are!

Golden Drum - Gold

Campania Vreau Paine Curata sprijina intreprinzatorii onesti de pe piata de morarit si panificatie

Are drept obiectiv cresterea competitivitatii sectorului de morarit si panificatie, prin dezvoltarea calificarii si pregatirii capitalului uman din lantul productie ­ distributie ­ comercializare intr­un sistem coerent si unitar, conform cu standardele de siguranta alimentara, fiscalitate, protectia muncii si a respectului fata de consumatori.