Mr. Bear Driver (Plimba Ursul in Romanian) is a kids' game we developed for FIA (the International Automobile Federation) and the Automobile Club of Romania.
The game quickly became a success with kids, getting to No. 1 in Romanian app-stores. But there was one detail we didn't mention to their parents: when played in a moving vehicle, the game connects to GPS and Google Maps and whenever the legal speed is exceeded, the in-game character, Mr Bear, asks kids to tell the drivers to slow down. If drivers don't comply, the kids lose points and the game eventually ends in a crash.
You can download the game from the official website by clicking here.
ACR Mr Bear Driver - Case Study
Pegas - Urban Colour
Effie - Bronze
FIBRA - Silver, Bronze
Internetics Digital Awards - 3 X Best in category
Lots of people complain about Romanian cities being dull oceans of grey. An entitled opinion, especially if one doesn't move their butt around and switch to discovery mode.
Pegas proved this wrong by letting the people decide the official colours of their new bike collection. Via an app which allowed them to pick and name the most memorable colours from their cities, transforming the urban landscape in an endless palette. They could also order a Pegas bike in their app-picked custom colour, right away.
Point made. There are urban colours in Romania, now also roaming the streets painted on shiny new bikes.
See the vid for how this works.
Pegas Urban Color - Case Presentation
Dacia - Alternative Manual
Golden Drum - Silver
FIBRA Awards - Bronze
Romanian automobile maker Dacia is the traditional sponsor of the biggest book fair in the country, Gaudeamus.
For the 2015 edition, we got the client to reinvent their own book that almost nobody ever reads (unless they're in trouble): the user's manual.
Together with a team of writers and designers, we transformed the jargon-filled manual in a mix of poetry, prose and illustrations.
The newly created handbook still covers all essential technical chapters found in the original manual, but finally makes them fun and enticing to read.
The book became the highlight of the 2015 Gaudeamus book fair edition, reinforcing Dacia as one of Romania's main supporter of quality literature.
Dacia Alternative Manual
Luerzer Archive no.5 - 2013
Flacarile Omoara Copii / Flames kill children
22,500 fires have occurred in households and dwellings in Romania since 2010. More serious, however, is that on average one child per week falls victim.
Dacia - Story Fresheners
FIBRA Awards - 2 X Gold
Dacia is the biggest Romanian car brand, gone international in recent years. And also, a traditional sponsor of the national culture scene. For their presence at the Gaudeamus Book Fair in Bucharest, we created the first car fresheners which allow people to listen to literature, while also enjoying its perfume.
Dacia "Story Fresheners" - Case Presentation
Luerzer's Archive no.3 - 2017
ACR - MR. BEAR DRIVER
A games app for kids linked to the real-time (excess) driving speed of their parents. The aim is to get a bear across the street safely. If the parent is speeding and does not slow down, this results in a crash and the kid loses the game, thus encouraging the child to intervene and have a regulating influence on its parents’ driving style.
Eduardo Marques:“I have a daughter, and I know how much kids love playing on their tablets or on their phones during car rides. I also know how, these days, kids deliver important messages about health and safety – they are always trying to call our attention to some cause! That’s why this idea is so interesting to me, and a lot of fun for the children. The way it integrates the message into the game and the final target (parents driving) is great!”